Pup Star Training
Client wanted a memorable logo for her dog training business. She expressed a taste for minimalistic line art and had previously been using a photo manipulation of a neon sign as a temporary logo. I suggested combining those two concepts to achieve simplicity in design while drawing inspiration from neon signage to fit with the business name's play on words (Pup Star/Pop Star). After much discussion, we came up with this concept of a dog in a position suggesting he is ready to receive a command from his human, with the image made up of a continuous line shaped to be reminiscent of single-tube neon signs. The logo's minimalistic nature allows it to be quite versatile, able to be changed to virtually any color to match its intended background.